Picolio is Italian Luxury Olive Oil Brand.
Pikora was tasked with creating a cohesive brand identity for Picolio, an Italian olive oil company. The client requested two distinct logos: one for the Picolio Holding Company, representing the parent brand, and another for the Picolio Olive Oil product line. Our designs reflect the rich heritage and authenticity of Italian olive oil while maintaining a modern, premium aesthetic that speaks to both corporate and consumer audiences.
Our goal was to create a concept that not only captured the essence and heritage of the brand but also showcased its rich history and uniqueness. Through meticulous research and creative exploration, we crafted a beautiful concept that resonated with the client and truly embodied what Picolio stands for.
Pikora was tasked with creating a cohesive brand identity for Picolio, an Italian olive oil company. The client requested two distinct logos: one for the Picolio Holding Company, representing the parent brand, and another for the Picolio Olive Oil product line. Our designs reflect the rich heritage and authenticity of Italian olive oil while maintaining a modern, premium aesthetic that speaks to both corporate and consumer audiences.
Our goal was to create a concept that not only captured the essence and heritage of the brand but also showcased its rich history and uniqueness. Through meticulous research and creative exploration, we crafted a beautiful concept that resonated with the client and truly embodied what Picolio stands for.
THE CONCEPT FOR HOLDING COMPANY
- 5.33 million to 2.58 million years ago, olive leaf fossils have been found in Pliocene deposits at Mongardino, Italy.
- 264-146 B.C. and after the Romans continued to spread the olive cultivation to the countries bordering the Mediterranean, using it as a peaceful weapon in their conquests to settle the people.
- The Romans revered olive oil, using it liberally in their cooking, and also as a remedy and a moisturiser. Olive oil even became an important symbol within the Roman Catholic Church to this day, it’s used to anoint the heads of the baptised.
- The government of ancient Rome recognized the importance of olive oil for the Empire. The Emperor Hadrian passed laws to promote the cultivation of olives.
INSPIRATION & SYMBOLISM
Emperor Hadrian who passed the law to promote Olives business
Symbol of: Luxury & Quality
Symbol of: Luxury & Quality
Olive branches wreath
Symbol of: History & Spirituality
Symbol of: History & Spirituality
Hadrianic Profile Head Wearing a Crown if Leaves
Symbol of: Authenticity & Uniqueness
Symbol of: Authenticity & Uniqueness
PROCESS
AI generated images of Roman Emperor wearing olive branches wreath on his head.
Drawing and finalising our logo symbol
The client suggested to use the profile of his grandfather who started this business so we adjusted the symbol accordingly
THE CONCEPT FOR PRODUCT LINE
- Oleum ex albis ulivis, the highest quality and most expensive oil, was manufactured from unripe olives that had to be picked from the tree.
- Oleum viride was considered high quality because it came from partially green and almost ripe olives
